We often underestimate the power of colour. When was the last time you stopped to think about the role of colour in business success? Whether it’s for a real estate agent’s listings, a retailer’s point of sale display, an architect’s design proposal, or even a radiographer’s x-ray, colour is vital in attracting the attention of customers. It can also significantly improve the retention and comprehension of information by staff.
As a small business, the ability to produce high quality colour prints can give you a competitive edge. As Michelle explained in a previous blog post, the right brand colours can mean the difference between simply being noticed, and being noticed by the right people.
Traditionally, small businesses have outsourced colour printing, ordering in bulk in an attempt to reduce unit costs. This is a costly exercise and ties up cash flow. Significant improvements in printing technology mean many small businesses can now bring printing back in-house. This allows them to produce high quality colour documents (such as brochures, proposals, presentations and even letterheads) in the office quickly, cost-effectively and on-demand as required.
To meet the colour printing needs of small businesses, we have launched our first desktop A3 colour multi-function printer, the DocuCentre SC2020. Leveraging Fuji Xerox’s renowned design and innovation in colour printing, the DocuCentre SC2020 delivers professional colour prints at an extraordinary resolution of 1200 x 2400 dots per inch.
The DocuCentre SC2020 is also compact in size and can fit comfortably on a desktop, making it ideal for busy small business office environments.
We announced the DocuCentre SC2020 at a colourful launch event last week. Watch as the device is unveiled:
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