Posted by Michelle Rochford
The professional look and vibrancy of colour document can be vital to a business’ success, so it’s important to get it right. Take for example, a real estate agent who relies on glossy brochures to engage potential buyers, a retail manager that uses vibrant signage to attract customers to special offers in store, or a marketing agency requiring high quality presentations and proofs for clients.
Fuji Xerox Printers recently carried out a survey of Australian business owners and employees and found that one in three businesses regularly outsource its colour printing to a third party printing house. When quality is essential and there’s no option to print quality colour in-house, there may be no alternative. It can, however, be both costly and time consuming.
While there are times when it makes sense to use a commercial printer, it is also now possible to for small businesses to produce high quality colour prints in-house.
Many small businesses may not realise that these high quality colour prints can actually be achieved in-house, rather than through an outsourced print centre, saving on costs and giving them the ability to produce prints on demand, when required.
With advancements in printing technology, high quality colour printers are more affordable than ever before. You could liken the printer market to the television market. While you would have paid a few thousand dollars for a 40 inch TV screen five years ago, now they're available for less than $1,000. Similarly, high performance colour printers have become much more affordable.
By bringing colour printing back in-house, your business can:
• Increase flexibility: print in-house according to your own timetable
• Control volumes and make last minute adjustments
• Work to your own timeline and monitor jobs in real time
• Reduce cost – the initial investment will pay off
If you're considering investing in an advanced colour printer, there are a few things to consider. Obviously the speed and print quality are important, but you should also think about the types of documents that you will be printing. Do you need specific paper sizes and finishing capabilities such as collating, hole punching or booklet making?
Last year, Fuji Xerox launched the Phaser 7800 which promised to set a new 'gold' standard in colour printing; and I think it has done just that. The Phaser 7800 lets companies print in-house what would traditionally only have been available through a third party printer.
To give an example, the team at Enterprise Marketing, a marketing agency based in Sydney, found they were outsourcing a significant amount of printing material to third party printers and the business was realising the cost. Using the Phaser 7800, they now have the ability to print high quality presentations and proof for clients in-house, saving time and money. To read the Enterprise Marketing case study click here.
Watch the Phaser 7800 video clip to learn more:
Trade up to the Phaser 7800 and receive over $2,500 worth of Bonuses