This may come as a shock, but did you know that 1977 was 40 years ago? Jimmy Carter was President of the United States, M*A*S*H was a hit TV show, the average weekly wage was $149.93, a 4.5L wine cask was $4.99 and both the NRL and AFL Grand Finals ended in a draw.
It’s also been 40 years since Xerox created what is still to this day one of television’s most popular ads – and this was more than 30 years before social networks changed the face of media consumption. The ad aired during Super Bowl XI, starring Brother Dominic who uncovered a “miraculous” way to replicate 500 copies of handwritten manuscript.
To celebrate Xerox 40 years of innovation we’re giving you a chance to win a bottle of 1977 Penfolds Grange. More about that below, right now I’d like to share with you original Xerox commercial from 1977.