Fuji Xerox Printers Blog

Listening and Learning Is Key To Improved Partner Engagement

Posted by Anthony Toope August 29, 2012 at 9:05 PM

 

Channel partners are under ever increasing pressure. Maintaining product and sales knowledge is expensive and building a sales pipeline is a never ending job. Staying on top of the information that is available about products and managed print services can also take up valuable time.

Earlier in the year we consulted our partners to determine the key issues facing their businesses and assess how we could help them overcome these issues. It was clear no one program can suit all partners; in response we developed the new Fuji Xerox Printers Premier Partner Program.

While we are seeing significant increases in the higher value segments of each market, partners had requested help with combating the ever increasing price erosion in the market. They also requested marketing support, access to whitepapers and technical information for specific value and vertical strategies.

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Topics: Channel Partners, Partner Program

The Art Of Selling: Part 1 - Connect

Posted by Rex Palmer May 15, 2012 at 8:01 PM

Topics: The sales process, Channel Partners

New Printers Unleash Opportunities For Sales

Posted by Michael Johnson February 21, 2012 at 3:44 AM

 

As a business entirely focused on sales through the channel, a key focus for us is helping you identify your customers’ changing needs and developing products and solutions that enable you to take advantage of the latest market trends.

 

WorkCentre 3550

Last week we extended our range with the launch of the WorkCentre 3550, the Phaser 6700 and the revolutionary Phaser 7800 – a printer which we believe delivers a ‘new gold standard in colour printing’. We’re particularly excited about these new printers and are confident that they will provide you with opportunities to reach out to both new and existing target markets, further maximising growth and profitability.

Over the coming period, the colour market is expected to grow by 40%[1] and this growth is predominantly in the value product segment which provides higher ongoing annuity for channel partners. We are also seeing more and more businesses demanding outstanding colour printing at an affordable price – with this new range businesses no longer have to compromise.

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Topics: High Performance Workgroup Printers, New product launches, Multifunction Printers, Colour Printing, Channel Partners

Planning For Success

Posted by David Borg January 25, 2012 at 12:04 AM

Each year the speed of business accelerates and this year will be no different. If your business is anything like ours, then you have no doubt already hit the ground running.

Having said that, I can’t stress enough the importance of dedicating some time in January to plan how you will achieve success over the coming 12 months. It’s probably the only chance you’ll have before the phone starts ringing, the emails start pouring in and priorities shift from planning to tactics.

Here are a few things to consider.

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Topics: The sales process, Customer Service, Business Tips, Channel Partners

Resolve To Leverage Social Media In The New Year

Posted by Anthony Toope January 9, 2012 at 8:25 PM

As we take time in our summer break to enjoy the sun, sand and surf, many of us will reflect on the past year and start to consider opportunities which can help market our business better or to new channels in the new year.

One such opportunity is social media, which can play an important role in establishing effective customer relationships and keeping up regular communication with end customers.

In fact, at the recent Gartner IT Symposium on the Gold Coast, social media was mentioned as one of three major IT trends - the cloud and mobility were the others - so you really can’t afford to miss out.

Need further evidence? A recent study found that Twitter is already used by 91% of B2B marketers, with LinkedIn a close second. On the flip side, when it comes to converting conversations into customers, LinkedIn leads the charge, generating twice as many business leads as the popular micro-blogging site.

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Topics: Social Media, Customer Service, Channel Partners

Take Action In The New Year

Posted by David Borg December 21, 2011 at 3:12 AM

 

The end of the year is an important time to reflect, reassess and reenergise. While the business world takes an all-too-momentary break, it’s a great opportunity to evaluate your business strengths and weaknesses. How could you do better business in 2012? What trends do you need to watch? Where do your market opportunities lie? What should you keep doing? What should you change?

In this first post on our new Fuji Xerox Printer Channel blog, I would like to touch on some of the key trends which I anticipate will impact your business in 2012 and provide some action points for your consideration.

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Topics: Social Media, Managed Print Services, Channel Partners

New Trends Bring New Opportunities

Posted by Anthony Toope December 20, 2011 at 3:18 AM

 

The end of the year has rushed up again. As we collectively cross the metaphoric finishing line and head directly to the beach, country, mountains or a hammock in the backyard for the summer break, it’s worth reflecting on the year that's been and the opportunities in front of us in 2012.

At every turn this year we've looked for ways to bolster our support for our channel partners and help them succeed in a marketplace that has seen significant change.

Traditionally the printer market has seen the bulk of units sales in the 20 pages per minute and under range. Increasingly we are seeing the emergence of the revenue market, which is 21 pages per minute and above. This is being driven by the acceptance of machines like our 55-page-per minute 5005d, the ColorQube products and the C305 - all which meet increased business demand for higher performance machines at exactly the right time.

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Topics: Channel Partners

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