Fuji Xerox Printers Blog

Listening and Learning Is Key To Improved Partner Engagement

Posted by Anthony Toope August 29, 2012 at 9:05 PM


Channel partners are under ever increasing pressure. Maintaining product and sales knowledge is expensive and building a sales pipeline is a never ending job. Staying on top of the information that is available about products and managed print services can also take up valuable time.

Earlier in the year we consulted our partners to determine the key issues facing their businesses and assess how we could help them overcome these issues. It was clear no one program can suit all partners; in response we developed the new Fuji Xerox Printers Premier Partner Program.

While we are seeing significant increases in the higher value segments of each market, partners had requested help with combating the ever increasing price erosion in the market. They also requested marketing support, access to whitepapers and technical information for specific value and vertical strategies.

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Topics: Channel Partners, Partner Program

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