As we take time in our summer break to enjoy the sun, sand and surf, many of us will reflect on the past year and start to consider opportunities which can help market our business better or to new channels in the new year.
One such opportunity is social media, which can play an important role in establishing effective customer relationships and keeping up regular communication with end customers.
In fact, at the recent Gartner IT Symposium on the Gold Coast, social media was mentioned as one of three major IT trends - the cloud and mobility were the others - so you really can’t afford to miss out.
Need further evidence? A recent study found that Twitter is already used by 91% of B2B marketers, with LinkedIn a close second. On the flip side, when it comes to converting conversations into customers, LinkedIn leads the charge, generating twice as many business leads as the popular micro-blogging site.
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