I recently read an editorial by ARN magazine editor, Matt Sainsbury, and it got me thinking. The article focused on modern retailing and the importance of providing a pleasant, hassle free experience for customers.
Regardless of what industry you operate in, the benefits of good customer service cannot be underestimated.
For a long time now, there has been a perception that sales is all about convincing customers that they need to buy a product – but it’s time to start looking at the bigger picture.
Packing shelves full of product doesn't encourage people to spend their hard earned cash. It takes more than that. It takes excellent customer service and trusted customer relationships.
Customers now have more options than ever before. Yes, they want products and services fast, cheap and quick. However, they also value good advice borne from experience and informed research and perhaps above all, someone who truly understands them and their business.> read full article
Having said that, I can’t stress enough the importance of dedicating some time in January to plan how you will achieve success over the coming 12 months. It’s probably the only chance you’ll have before the phone starts ringing, the emails start pouring in and priorities shift from planning to tactics.
Here are a few things to consider.> read full article